Tamsin Thom
An award-winning creative
specialising in ➺ copy, brand strategy and transformation ✴︎ passionate about
helping purpose-driven companies
launch and evolve ☻
Bensons for Beds
Reawakening a tired brand
Bensons for Beds came to us to reimagine a new world of Bensons sleep. We took an evolutionary approach to help modernise their brand, stand out against copycat competitors, and reclaim their rightful position as leaders in sleep.
A bold logo, deeper colour palette, inviting photography, ownable icons, a helpful tone of voice and suite of promo materials
- everything worked together seamlessly to make bed-buying as easy as 1,2, ZZZ. My role included brand strategy and positioning, tone of voice guidelines and workshop, customer journey planning, brand architecture, sub brand identities, naming, website copy, promotional materials, POS and signage messaging.
As part of the brand architecture planning, we were tasked to refresh the three Bensons-owned sub brands. This included positioning, renaming, new visual identities, product naming for the collections, as well as all POS and signage messaging.
