X by Glenmorangie is the world’s first single malt whisky made for mixing.

Designed to recruit at scale and appeal to a younger generation of consumers

We needed to make mixing aspiration and change minds. going from 'you can't mix a single malt' to

'let's see what happens when you do'. 

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Introducing the X Mix Machine 

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All great occasions need music and cocktails.
So, we’ll brought the two together like never before, integrating our mixed serves into a drink mixing jukebox. A fully automated, drink and music mixing spectacle. Consumers simply select a drink, then watch in awe as the mix machine combined mixology and mixing tracks to create one of our signature serves. Touring bars and cocktail shows across the country,
the Mix Machine created talkability and shareability around X by Glenmorangie, whilst landing the brands

values and point of difference.

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