Tall women want more than a couple of extra inches. After years at the top, tall fashion specialist Long Tall Sally's increasingly uninspiring offer was losing a customer base who want to feel as excited by clothes shopping as their average-height friends.

 

Working with their brilliant in-house team and their customers (alongside a product overhaul), we pitched a new name and brand identity that would position them as a fashion-forward brand that gives the tall community the exciting and inspiring fashion experience they deserve.

 

Unfortunately, the team decided to stick with their name and existing identity - but wouldn't it have been nice if this didn't have to go to the idea graveyard? RIP Grace & Storm.