Tamsin Thom
An award-winning creative
specialising in ➺ copy, brand strategy and transformation ✴︎ passionate about
helping purpose-driven companies
launch and evolve ☻
disprin
Pain Relief Filmic Spots
Disprin is a pain and fever reliever, which cures quicker than Paracetamol
The second ad was for Disprin Melts - the fastest, no-water-needed painkiller that can combat a headache when it hits. We know that when you have a headache, all you can think, speak, hear, breathe is "headache." We took this insight and developed it into a humorous spot for on-the-go relief.
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The next film spot is for Disprin Extra Strength and its purpose was to show that Disprin can be used in the form of a "hot toddy" for pain and fever. We needed to come up with a campaign strongly rooted in the strategy - Disprin Cares - while still communicating the toughness of the product and not forgoing the humorous nature of the brand. And thus, Stevovo was born. Stevovo is a caring crusader. He is your bodyguard. The one who’s got your back when fever takes hold and the one who will fight on your behalf and win every time.