At Whippet, I managed the copy team overseeing all the output for the M&S Food account. I not only helped set the store communication principles and strategy for the recent 2025 communications rebrand, but help guide the strategy and creative across all seasonal campaigns, brand walls, and environment comms across main estate, franchise, Food on the Move, and forecourts. 
I also oversee the adaption across the MENA markets, ensuring the adaption of the TOV lands with the market.