Tamsin Thom
An award-winning creative
specialising in ➺ copy, brand strategy and transformation ✴︎ passionate about
helping purpose-driven companies
launch and evolve ☻
See the work on
Bentley centenary
'Together We Are Extraordinary' 100 Year Campaign
The story of Bentley is based on decades of innovation. From record-breaking success on the road and
track, to the last word in grand touring style and comfort, Bentley continues to set the pace as one of motoring's original trailblazers.
In celebration of the centenary, we created a campaign called '100 Extraordinary Years', launching with an epic film that told the story of Bentley, honouring decades of innovation achievement and craftsmanship. Reminiscent of an opening title sequence, we partnered with the Mill+ to bring it to life. Starting with W.O. Bentley touching an aluminium paperweight (the inspiration behind his success), we journey through the world of Bentley where characters and moments in history are immortalised as sculptures, made from the materials in every Bentley vehicle.
The film was created with 'jumping off points' - bookmarked moments where viewers could come back after viewing and follow the link to a more detailed story of that particular moment in history. We created a set of short social media stories as content for those looking uncover more epic tales about the brand.
Celebrating 100 Extraordinary Years
Celebrating 100 Extraordinary Years
Facebook video
Facebook video
Bentley Materials
Along with the creation of all the Bentley Centenary social content, I also wrote the Centenary web content, where our audience could read up more on the history - the thrilling races, the extraordinary craftsmanship, and the people that made the brand what it is today. Click on the image below and it will take you to the web page for a bit of light reading :)
