The UN’s gender equality movement, HeForShe, is a global rallying cry to encourage men and boys to play their part in addressing the gender imbalances in our society. We needed to help them understand the real-world actions they could take to help further the cause. So we created a pledge film that acted as a reminder of the everyday steps they could take to further the cause - a true 'marriage proposal' between everyone to commit to equality for all. I was responsible for the concepting of the idea and for writing and directing the script.