Every year, only a select number of Forevermark Exceptional Diamonds are discovered. They are kept separate from other diamonds from the very first moment – their carat weight and singular beauty instantly marking them out as truly remarkable. Each diamond must be at least three carats – though many are much larger – and is accompanied by its own bespoke book which documents key milestones and photography of the diamond’s journey. 

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To launch the Forevermark’s Exceptional Diamond Collection, we created a campaign to engage with HNW customers called

'One of One' that captured the individual diamond's uniqueness and personality. As part of the brief, we were to assign each diamond a name and give it a story, based on its characteristics and origin.