Mishcon de Reya is not the biggest law firm, but it is one of the best. But law, as with every sector is facing disruption. We helped Mishcon distil their Purpose, resulting in a distinctive and differentiated positioning that wouldn’t just help defend them against the disruption in the category but elevate them above the category.

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The Law of Tomorrow was born - a rich, creative platform that tackled key geo-political, technological and social trends driving the future of business, in an authentic, challenging and disruptive manner. The key themes of each execution were extended into supporting thought-leadership content from across the practice, as well as a multi-channel marketing programme in partnership with The Economist, called Now & Next.