The Greater London Authority invited BBD Perfect Storm to pitch on the 2018 Housing Crisis campaign, which would launch with a rough sleeping drive for donations during the festive season. The work we did, under the idea "Building a London for Everyone" won us the pitch. Part one of this campaign included a launch film, a series of hard-hitting tube panels, as well as a social video for rough sleeping launched during the cold winter months, telling the story of Benji, a former rough sleeper who was able to turn his life around thanks to the Mayor's charity coalition.