Tamsin Thom
An award-winning creative
specialising in ➺ copy, brand strategy and transformation ✴︎ passionate about
helping purpose-driven companies
launch and evolve ☻
M&S Flower Market
Rebrand, positioning, identity
🏆 Drum Awards Gold winner 🏆
The challenge: Revitalising a fading floral brand. M&S approached us to breathe new life into their flower brand. While they’ve always been known for their exceptional quality, their flowers had become an unloved corner of the Food Market.
Digging into the brand’s roots, the challenge was to lay the groundwork for a refreshed, premium identity – with the guiding principle: ‘these are not just flowers’.
I led a collaborative workshop to get to the roots of M&S's floral offering. This helped us land on a simple truth: although flowers fade, the memories and feelings they evoke linger. I created the strategic framework and positioning platform - to make those moments truly unforgettable. We set about redesigning the brand from the ground up, with unforgettable underpinning everything.
We explored a sophisticated palette with pops of moss, lily, and peony pink to bring depth and vibrancy to the brand. And we knew the voice needed to bloom with warmth and personality, with just the right amount of playfulness and foodie-centric whimsy.
We elevated the unboxing experience, designing luxurious packaging in deep ivy tones that reveal a vibrant moss surprise underneath – a little moment of magic to delight the receiver.
The result: A vibrant, luxe new identity and consistent, elevated brand experience across all touchpoints,
from the first in-store encounter to the last unboxing moment at home.