Stop Food Bouncing Back 

Many different types of food cause heartburn and indigestion. Gaviscon, with it's a raft-like barrier, stops food from bouncing back. In this campaign, we turned food like boerewors, pies and bagels into a yo-yo to show how foods can repeat on you. We had a series of beautifully illustrated print ads, as well as a set of hand-made, hand-painted working yo-yos in the shape of the different types of food. The working yo-yos were designed to be sent as direct mail to medical rooms with our Gaviscon message.