top of page
No.3 Gin
The Art of Perfection 

No.3 Gin is a masterpiece created by London’s oldest spirit and wine merchant, Berry Bros. & Rudd,

voted Best in the World four times. But with gin being more popular than ever, how could we make it stand out

against more well-known brands with bigger budgets? Find out below... 

Awards

One Show Shortlist Design Outdoor | Red MAA Globe for 2019 Best Integrated Campaign in the World| Gold GLOBE for Best Integrated Marketing Campaign | Silver GLOBE for Best Product Relaunch | MAAG Best of Brits | Creative Circle Shortlist  

We looked to the product for answers – the liquid itself. By examining it up close – 40X closer – we see what made it so undeniably special. Together with New-York-based micro-photographer Justin Zoll, we crystalised and froze elements of No.3 and several of their signature cocktails, capturing the masterpiece that lay beneath. What we saw was a true reflection of No.3 Gin’s artistry.

With our series of art prints – entitled The Art of Perfection (our new brand platform) – we created a striking new design language for No.3, that was flexible enough to be applied everywhere. Launching at London Design Festival, we then painted the town technicolour – our pattern across posters, OOH, social media, activations, and in-store.

Harvey Nichols approached No.3 and offered up a store-front window display at a discounted rate for the Art of Perfection

in the lead up to Christmas. And the American Bar at the Savoy, one of the oldest and most iconic bar’s in London

also requested to feature No.3 as their gin of the month.

No.3GinResults.png

The Art of Perfection is an exquisite reflection of what goes into make the World’s Best Gin. It’s a campaign that cut

through the clutter in a simple yet mesmerizing way. A campaign as considered, and as beautiful, as the drink itself.

bottom of page