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Tamsin Thom
An award-winning creative
specialising in ➺ copy, brand strategy and transformation ✴︎ passionate about
helping purpose-driven companies
launch and evolve ☻
better earth
Bathtub Chernobyl
Better Earth is an organic cleaning product, which is gentle on your environment as well as your hands and surfaces. Cleaners with a high chemical content not only have a negative impact on the environment but can be harmful to the health of those who come into contact with them. In this campaign, we created a series of ads that dramatised the effect of toxic chemicals on bathtub toys, causing them to mutate.



We 3D-printed these mutated toys and created Better Earth Direct Mail packs to send to mum bloggers and influencers
around South Africa with more information around the gentle organic cleaning power of Better Earth.





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