M&S Cafe 

Rebrand & positioning 

We were tasked to create the brand new refreshed M&S Cafe. 

 Starting with a brand new positioning, I led the strategy and created a whole new refined TOV.

I also created the messaging across stores, from signage, OOH, menus, packaging, ordering to the new tagline 'All Day Delicious' - bringing the new visual identity to life.